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Last Chance for Early Bird Tickets to The Real-Time Web Summit!
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Today is the final day to take advantage of early bird pricing for ReadWriteWeb's first East Coast event: the Real-Time Web Summit on June 11 at the Metropolitan Pavilion in New York City. Don't miss out on a ticket price of just $295.

Attendees already include thought-leaders like John Borthwick of betaworks, Alex Iskold of Adaptive Blue and Anil Dash of Expert Labs. ReadWriteWeb also has a special rate for students. If you are a student and would like to participate, please email us at students@readwriteweb.com.

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Why We Use the Unconference Format

Two weeks ago we held the ReadWriteWeb Mobile Summit in Mountain View, California. The Real-Time Web Summit in NYC will follow the same unconference format, which we've gotten a lot of great feedback on. To see the power of the unconference format, check out this video that shows how session pitching happened at the Mobile Summit:

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Mon May 17, 2010 09:10 am
The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two
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Part Two of Three

In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into wild, wonderful solos that may or may not lead the audience back to the heart and soul of the brand purpose and mission. Instead, I suggest that we assemble a team of virtuosos who can perform the dedicated requirements of their roles to contribute to an organized and powerful performance designed to engage and stimulate its audience.

A conductor who possess social prowess and business savvy is necessary to creating and managing a holistic social media program that extends from the top down, from the center outward, from the bottom up, and also from the outside in.The quest to find the conductor and the members of the orchestra rekindle the debate to who owns social media. But, I argue, that the only the person who masters the majesty of music theory, instrumentation, leadership, artistry, and stagemanship can effectively lead and inspire a band of leaders. Simply said, The person and team qualified to lead social are those qualified to do so.

Again, a hybrid approach is essential. In the very least however, they will possess the ability to understand customer touchpoints, channels of influence, market dynamics, challenges and opportunities that face consumers, and how engagement and the production of social objects trigger measurable reactions that impact the bottom line.

Advertising Must Look Beyond Madison Ave.

Advertising, along with every form of marketing, communications, and s/> [...]

Wed Jul 14, 2010 06:02 am

App Brings Centuries of Great Art to the iPad
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The iPad makes a perfect coffee table book and photo browser but a new application called Art Authority sends the touchscreen interface back through centuries of humanity's finest imagery.

Built by 1980's Apple engineer Alan Oppenheimer, Art Authority (iTunes link, $9.99) is a beautiful way to get some art education and ponder the human condition while flipping through more than 40,000 historic works of art on your iPad. Oppenheimer calls the app a public domain and web art browser. It makes good use of Wikipedia, has a great breadth of Western art and is the kind of app that just makes sense for this platform.

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The app isn't perfect, Oppenheimer reminds us almost no one has developed iPad apps on a real iPad yet, but it's pretty good and will presumably get better. If you need a guaranteed 100% crash-free experience for viewing Van Gogh and Botticelli in your lap, you may want to wait a while on this app. It's not a big deal, though. The resolution of the art ranges from fabulous and sharp to a little disappointing, but is generally satisfactory.

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Mon Apr 05, 2010 12:55 pm
Announcing ReadWriteCloud, Our New Channel on Cloud Computing & Virtualization
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We're pleased to announce the launch of ReadWriteWeb's third subsite: ReadWriteCloud. This channel will cover Cloud Computing and Virtualization, focusing on the strategic business and technical implications. ReadWriteCloud is sponsored by Intel and VMware.

We've hired a couple of experienced practitioners of cloud computing as our daily writers for ReadWriteCloud. Mike Kirkwood is a seasoned Enterprise Architect from Berkeley and has been a Sr. Manager supporting large consumer applications. Tim Hastings is a hands-on Technical Architect of web services, based in England. In addition, ReadWriteEnterprise editor Alex Williams will oversee the site and be a contributing writer.

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ReadWriteCloud aims to combine knowledgeable editorial and active community involvement around virtualization and cloud computing. We hope it will become the best source available for IT managers who want honest discussion and practical solutions on these topics. Its editorial focus is not on specific products - but on ideas, innovative solutions and new ways of thinking for cloud computing and virtualization.

With our two highly experienced topic experts and the editorial hand of Alex Williams, we're sure that ReadWriteCloud will help you gain new levels of efficiency and control over your web-based infrastructure. Check out ReadWriteCloud here.

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Mon Jan 25, 2010 11:45 am
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